The company determines to maintain its leadership in bakery
manufacturing and selling as wholesalers who have consistent standard
and quality. In addition, the company is determined to develop more
new products to provide more choices to consumers and expand its market.
Moreover, we develop existing products to increase value and meet the needs
and changing behaviors of consumers.
Vision
Being the leader of bakery manufacturer and distributor to serve clean, fresh, safe, nutritional products at international quality standard together with the responsibility to the consumers, society, and environment.
Mission
1. Research and develop innovation of healthy products, focusing on using natural, high-quality, delicious, clean, fresh, safe, and useful raw material.
2. Develop modern, clean, safe production process with smart technology, and good, effective controlling systemto support competitiveness.
3. Develop selling and delivery management with analytic and managerial information technology to provide goods and services for the consumers with timely, efficient, clean, and safety manner.
4. Encourage and develop potential of employees to have knowledge of changing technology, creativity, and capability to accomplish growing career path.
5. Establish love, unity, and fairness in compliance with good corporate governance principle to support strengthening and sustainable organization
BECAUSE OF FOOD DIVISION OF SAHA GROUP
is one of the highly successful and well
accepted devisions in the market with
products such as Mama instant noodles
and Nissin biscuits, both products use
wheat flour as their main raw material.
As a result, it implies to an expansion in
bakery business simply because wheat
flour can still be used as main raw material.
In the past, most bakeries were small size
family businesses.
The standards of their products were not properly maintained. The product and its distribution were not properly managed. Market demand and popularity in bakery consumption were minimal and consumers did not have the right understanding of the bakery.
HOWEVER,
during this period bakery products blended well with our new way of life: the government supported domestic manufacturing to substitute the importation of agricultural based products,
HOWEVER,
during this period bakery products blended well with our new way of life: the government supported domestic manufacturing to substitute the importation of agricultural based products,
THAI LIFESTYLE
changed, transmigration of rural people to large cities, reduction of family size and more working women resulted in less time for cooking and more foreign trades causing more foreigners living in Thailand.
THAI LIFESTYLE
changed, transmigration of rural people to large cities, reduction of family size and more working women resulted in less time for cooking and more foreign trades causing more foreigners living in Thailand.
Thus, President Bakery Co., Ltd. was established in 1982 with the objective of manufacturing and distributing bakery products of international standard under the brand name 'Farmhouse'
